Southwest airlines strategy and human resource management

The leverage that corporate culture and the human resource can provide for strategic advantage and change cannot and should not be underestimated.

Southwest airlines hr

Southwest was founded in with a fleet of three Boeing aircraft. This amendment ostensibly was meant to encourage traffic through the new Dallas-Fort Worth hub where Continental flew through but effectively made the logistics of airline routes in and out of Love Field where Southwest flew through very difficult. The leverage lies with the people! On analysing the southwest case, it is evident that the corporate strategy of there is to deliver excellent customer service. She can introduce limited-time incentives such as free flights to reward employees who best represent this spirit. I am betting on your minds, your hearts, your souls, and your spirits to continue our success. Colleen Barrett succeeded Kelleher as president in and was replaced by Gary Kelly in These planes spend an average 11 hours in the air daily compared to an industry average of 8 hours. In keeping with the current culture, the competition should be fun with plenty of parties to celebrate milestones. Given the history of trust at Southwest, management should be candid and transparent in order to develop a shared vision of the future. Among other things that were not so easy for the other airlines to imitate, Southwest encouraged their employees to deliver great customer service and have fun which often go hand-on-hand. Some organizations consider the HR department to be a minor unit in the organization, and not worthy of much attention. This approach could both enhance existing service characteristics while reinforcing the current state-of-siege mentality. Rewards should be closely tied to performance metrics.

Its leader, Bob Ferguson, is known as a harsh taskmaster and has been known to alienate management and other executives. The innovative budget airlines' founder Herb Kelleher once said: "we look for attitudes; people with a sense of humor who don't take themselves too seriously.

This approach could both enhance existing service characteristics while reinforcing the current state-of-siege mentality. Also Southwest accomplishes this with great efficiency; they use fewer people at gate and a smaller ground crew.

This amendment ostensibly was meant to encourage traffic through the new Dallas-Fort Worth hub where Continental flew through but effectively made the logistics of airline routes in and out of Love Field where Southwest flew through very difficult.

One is consolidation, wherein existing players merge in an attempt to lower their costs and generate operating synergies. Southwest was founded in with a fleet of three Boeing aircraft.

southwest airlines strategic plan

Headquartered at Love Field in Dallas, the airline followed a strategy of low fares, few frills, and excellent customer service. Continental Lite, could not match the efficiency of Southwest and their CEO was purportedly not particularly people-oriented.

talent management in southwest airlines

Essay Topic: Human resourcesAirline Sorry, but copying text is forbidden on this website!

Rated 10/10 based on 48 review
Download
Southwest Airlines Case Study: Using Human Resources for Competitive Advantage