Marketing plan on matador ball pen

Ball pen industry bangladesh

Innovative product development has enabled us to serve some MNCs as well as some reputed local and international buyers. Luxor also plans to unleash a range of accessories, such as key chains Diversification Drive taking forward its unbeatable saga of excellence and total customer commitment, the Luxor Group today is diversifying into various fields. The main strategy of their business was producing various colorful cheap rated ball pens. Direct marketing? Celebrity endorsements were also sought to promote these high-end writing jewels, and legendary movie star, Amitabh Bachchan, was signed up as the Parker brand ambassador. Vision: To establish Matador as a global brand, known for its values, assertiveness and the acumen to adapt to the ever-changing environment. Today, Luxor products enjoy unrivalled patronage not only in India but in more than 75 countries across the world. From the third month the increasing rate of sales will be very high. They are our most valuable assets and are responsible for the continuous growth of the company. Matador ball pen Ltd can also use its current delivery vehicles to deliver the product to the wholesalers. And our sale volume should be mare than previous year. It describes how to implement marketing plan. Some are stated below: As a novice it was difficult for us to analyze the total rebranding plan. Next year we will introduce more colour to look attractiveness.

If we can do proper rebranding then we can make this brand again one of the leading ball pen brand of the country. Under activates these are will be there types of consumer. Though our main customers are student and their school will be start at January.

And we can also change some shape of this model.

Pen market in bangladesh

My company adds exclusive taste in chips and my product has some exclusive characteristics that will help us to acquire position in the minds of the customers. As I mentioned earlier my single product retail price is only 5tk. Keeping in mind the resounding success of the Luxor- Pilot tie-up, the Group decided to follow the same strategic approach with Brand Parker in Implementation and Control Marketing plan includes different kinds of budget and managerial assignment for every action program. As it is a new brand more promotion is needed to build up the brand awareness. Ballpen production is a small industry. Luxor also plans to unleash a range of accessories, such as key chains Diversification Drive taking forward its unbeatable saga of excellence and total customer commitment, the Luxor Group today is diversifying into various fields. And we can also change some shape of this model. As a result Econo ball pen was very popular specially to the student. The Company set the price effectively. Some usurer takes it as a stander pen. Not only that, if there is any problem arise in production, marketing process, or any other areas, we have to take necessary steps to overcome that. In , an exclusive international business division Luxor International was set up to promote and sell the Luxor Brand far beyond Indian boundaries while the Group decided to bring under its umbrella some of the most famous foreign makes to serve a vast and quality-conscious Indian consumer base. For control purposes, the plan also allows for quarterly comparison of actual versus projected sales and expenses. It became popular because of its cheap price rate and availability.

Executive Summary A ball pen is a very popular writing instrument in Bangladesh. For control purposes, the plan also allows for quarterly comparison of actual versus projected sales and expenses.

Matador writing instruments ltd

Questionnaire Dear Customer, We are the student of B. Home Essays Marketing Plan on Matador Celebrity endorsements were also sought to promote these high-end writing jewels, and legendary movie star, Amitabh Bachchan, was signed up as the Parker brand ambassador. Finally, the management will monitor the total environment, progress, and gap and will take the corrective actions if necessary. Ballpen Name…. And for the fulfillment of our Global Trade course requirement, we are going to undertake a study on Impact of rebranding strategy of Econo ball pen among the target customers. In the suggestion system customers are asked to rate in terms of a given scale. But we will do our psychographic segmentation based on Activities. As a result Econo ball pen was very popular specially to the student. The price level is remaining now in satisfactory level. Never an organization to rest on its laurels, the organization has further conceptualized the Louis Charron range in — IIPM an exclusive collection of designer pens coveted by the discerning. Modern shape and modern technology must be introduced. First we segment our business in this country by six main divisions. Ballpen production is a small industry. Luxor also plans to unleash a range of accessories, such as key chains Diversification Drive taking forward its unbeatable saga of excellence and total customer commitment, the Luxor Group today is diversifying into various fields.

There is lots of competitor of Econo ball pen now in market. Opportunities Brand Price 4.

matador woodmark pen

Rural area: Rural area is our main target place and rural customer is our main target customer. If we cannot do this comparison among the plan then we never go to the competition.

Different design of pen must be introduced.

Matador envoy

In , an exclusive international business division Luxor International was set up to promote and sell the Luxor Brand far beyond Indian boundaries while the Group decided to bring under its umbrella some of the most famous foreign makes to serve a vast and quality-conscious Indian consumer base. Not only that, if there is any problem arise in production, marketing process, or any other areas, we have to take necessary steps to overcome that. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements. Name: Age:. This product is very popular in our country. Matador has created an uncontested marketplace in Bangladesh through value innovation. As it is a new brand more promotion is needed to build up the brand awareness. To find out the strategies need to implement for achieving its long term goal. Company rebranding their product, thats why our main geographic segmentation will be rural area. Econo ball pen was one of the popular brand of Bangladesh. Communication strategy: We should maintain proper communication strategy for rebranding this product. There are some other band gel pen in Bangladesh whichi is also popular but those pen has some limitation. We should take long term marketing plan for rebranding this product. Survey instruments: We have taken help from our textbook to understand the theory base term. Because foreign brand is so much popular in Bangladesh now.

Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.

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Feasibility Study on Ball Pen Manufacturing Plant